How to Build a Social Media Campaign That Actually Fills Your Events (A Marketing Triage Recap)
This month’s Marketing Triage dug deep into one of the most common questions we hear from entrepreneurs:
“How do I actually get people to show up?”
Whether you’re hosting a retreat, a training, or a one-off workshop, filling your event isn’t just about throwing up a few posts and crossing your fingers. It’s about creating a campaign — and building the right funnel behind it.
Here’s a breakdown of what we covered:
The Real Goal of Your Social Media Posts: Drive Action, Not Just Awareness
A lot of event marketing flops because it lives only in the “awareness” stage — “Hey! I’m doing this cool thing!”
That’s not enough.
We broke down a simple framework to move people through three stages:
Awareness – Introduce the what and why now. Spark interest with behind-the-scenes prep, storytelling, or a bold stat that makes people stop scrolling.
Interest & Desire – Build momentum with testimonials, past event photos, or short videos about what they’ll walk away with.
Action – Add urgency. Post about limited spots, price increases, or countdowns. And make the call-to-action crystal clear.
How Far Out Should You Start Promoting?
A campaign isn’t a single post. It’s a timeline.
Here’s what we suggested as a rough outline:
4–6 weeks out: Start teasing the event (who it’s for, what’s in it for them). Use stories, lives, or reels for low-pressure awareness.
2–3 weeks out: Start building energy. Share content that answers FAQs and shows off your offer’s value.
Final week: Go harder on urgency, behind-the-scenes prep, and making the next step feel easy.
Studio3 Pro Tip: Don’t just post once on each platform. Rotate formats (reels, stories, graphics, carousels) so you’re reaching different people in different ways.
Repurpose, Don’t Reinvent
Instead of reinventing the wheel every time you post, build a content bank with these:
A short video about the event purpose (30–60s max)
One quote or testimonial from a past client
A listicle-style post: “3 reasons to join us for [Event Name]”
A countdown timer graphic or story
A behind-the-scenes photo (show prep in progress!)
These become plug-and-play posts you can reuse, update, and adapt.
Put the Funnel in Place
We walked through a basic funnel setup that’s actually manageable:
Landing Page or Booking Link
One link to rule them all — no complicated routing or decision-making.Email Capture
Bonus if you can collect emails with an opt-in or reminder signup, especially for free or low-cost events.Follow-up Flow
A few automated reminders or DMs can nudge fence-sitters into action.Thank-You Touchpoint
Once they sign up, give them a reason to show up — a bonus resource, prep checklist, or welcome message.
Final Thoughts
Events aren’t filled by luck — they’re filled by intention, consistency, and clarity. If your posts aren’t turning into signups, it’s not that your event isn’t good. It’s that your audience hasn’t felt why it matters.
That’s fixable.
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