8 Common Social Media Mistakes (And How to Fix Them)
Stop Whispering Into the Void—Start Turning Scrolls Into Sales
If you’ve ever said, “We just post when we have time,” this one’s for you.
We get it. You’re juggling client work, invoices, and figuring out if that thing your business mentor said on Instagram was actual advice or just an aesthetic quote. Social media for small businesses can feel like a chaotic blur of dancing Reels, Canva graphics, and hashtags you’re not sure actually do anything.
If you’re going to spend any time online, you deserve to get something out of it. So let’s talk about what’s holding most entrepreneurs and service providers back—and some social media tips for what to do instead.
1. They Don’t Know Why They’re Posting
No strategy. No clear goal. Just, “Ugh, we should probably post something today.”
We hear this a lot: “We just want to stay top of mind.”
Cool. But top of mind for what? Your offer? Your values? Your category leadership? Get clear, or you’re just adding to the noise.
Fix it: Every post should have a purpose—awareness, engagement, conversion, or retention. It should be aligned with your marketing strategy. Set a goal and write to one person, not the whole internet.
2. They’re on Every Platform (But Not Showing Up Well on Any)
If you're exhausted trying to be everywhere, we’ve got news: you don’t have to be. In fact you shouldn't be!
Fix it: Pick 1–2 platforms that actually serve your audience—and do them well. Make content native to that space (AKA: don’t cross-post Reels to LinkedIn and expect clicks).
3. They Prioritize Pretty Over Purpose
A cohesive grid is cute, but it doesn’t pay your bills.
Sure, we love a good aesthetic. But if your captions aren’t clear, your CTAs are buried, or your value isn’t obvious, then what’s the point?
Fix it: Shift your focus to connection and clarity. Strong captions > curated Canva. Tell stories. Share wins. Ask questions. Start conversations.
4. They Don’t Actually Engage
Social media is not a billboard—it’s a conversation.
If you’re only posting but never replying, commenting, or DMing… you're missing the point. The algorithm rewards interaction.
Fix it: Block 10–15 minutes after every post to respond to comments, connect with new people, or join conversations in your niche. It’s called social media for a reason.
5. They Post Sporadically
You post three times one week, then disappear for two. We see you 👀
Inconsistency kills trust, reach, and momentum. And no, the algorithm doesn’t “punish you”—it just doesn’t know what to do with you.
Fix it: Pick a frequency you can actually stick to. Even once a week, consistently, is better than ghosting your audience for a month.
6. They’re Not Leveraging What’s Working
You did get a post that performed well—but you never repeated it. You’re flying blind without looking at the data.
Fix it: Dig into your analytics. What topics get saves or shares? What formats perform best (carousel vs. video)? What CTAs get clicks? Let the data guide your strategy. No more guessing games.
7. They’re Avoiding Video (Still)
We get it—video can be intimidating. But in 2025, if you’re still hiding behind graphics and static posts? You’re missing a major visibility tool.
Video isn’t just for influencers—it’s for founders, consultants, real estate agents, therapists, designers, and everyone in between.
Fix it: Start small. Record a story, a “day in the life,” or a 30-second hot tip. You don’t need a ring light and a script—just your voice and a little courage. Grab our guide to Video Best Practices here.
8. They Don’t Guide Action
What’s the next step after your audience reads your post?
If you’re not telling them what to do next, they’ll keep scrolling. And you’ll keep wondering why your content isn’t converting.
Fix it: Every single post should have a clear CTA (call to action).
“Book a call.”
“Comment below.”
“Save this for later.”
“Visit the link in bio.”
No CTA = no clicks, no leads, no growth.
Bottom Line?
Social media doesn’t have to be overwhelming. But it does need a plan. That’s where we come in.
At Studio3, our social media packages include:
Custom Strategy
Content Creation & Management
Video Editing & Repurposing
Paid Ad Campaigns
Community Engagement & Growth
Analytics Reviews You’ll Actually Understand
So you can stop whispering into the void—and start showing up like the badass you are.
Let’s turn scrolls into sales.
Book a discovery call or check out our social media services to get started.
