Course Creator SEO Checklist
For Solopreneurs, Consultants, and Coaches Who Want to Get Found Online
If you’re a course creator, consultant, or coach, you’ve probably wondered why your content doesn’t seem to show up in Google the way you’d like.
You’re not alone—SEO (and now AIO?!) can feel like a moving target.
This blog isn’t your forever marketing plan—but it is a smart starting point. Think of it as a tune-up: a checklist that gets your site more search-friendly now, and sets you up for a deeper strategy conversation later.
1. Start With Strategy, Not Just Keywords
SEO without strategy is like launching a course without a sales page—you might get attention, but it won’t convert.
Before you start:
Identify your audience.
Define the problem you’re solving right now.
Map how SEO fits in your marketing funnel.
If you can’t answer those quickly, that’s a sign you need a Strategy Sprint or Blueprint before you dive into execution. Content marketing coaching can also be massively helpful in figuring out what kind of keywords you should be going after.
2. Smarter Keyword Research
Skip the guesswork—go where your audience hangs out.
SEMrush: Find search volume, difficulty, and competitor keywords.
Reddit + forums: See real questions in your niche. Note exact wording for content titles and headers.
Build 3 lists:
Money keywords (tied directly to your offers)
Niche easy wins (low competition, specific)
Trending terms (seasonal or timely)
3. AIO: AI Optimization Is Here
Google’s AI Overviews are already changing search results. To make sure your content gets picked up:
Answer key questions early — first 1–2 paragraphs.
Use exact-match question headers (e.g., “How can coaches use SEO?”).
Include clear, concise bullet points for skimmability.
Keep sections short—AI prefers compact, direct answers.
SEO services for entrepreneurs are still relevant. They can help you figure out AIO and the kind of keywords that’ll work for you, and how to create content your searcher actually wants to read.
4. Titles + Metas That Get Clicks
Your title and meta description are your first impression.
Titles: <60 characters, include keyword, make it benefit-focused.
Metas: <155 characters, keyword + reason to click.
Example:
Title: Course Creator SEO Checklist for Coaches & Consultants
Meta: Your SEO checklist to get found by the right clients. Built for course creators, coaches, and consultants.
5. Optimize the Page That Pays You
If you only have time for one page, make it your course sales page.
Add your main keyword to the headline, intro, and at least one subheading.
Use secondary keywords naturally.
Link to blogs, testimonials, and lead magnets.
6. Blog With Intent
Blogs can feed both SEO and AI search results.
Pick topics that answer specific client questions.
Pull ideas from “People also ask” in Google.
Write 800–1,000 words so AI has enough context.
Pro tip: Focused, strategic social media marketing for coaches and consultants can be a great way to share your blog further and grow you results, particularly with the recent Google changes towards Instagram.
7. Images With Alt Text
Every image gets:
A clear 5–10 word description.
A keyword if it fits naturally.
8. Speed Check
Fast sites rank better.
Use PageSpeed Insights or GTmetrix.
Compress images with ShortPixel or TinyPNG.
Remove unused plugins.
9. Track Your Results
Set up Google Search Console.
Watch for keywords gaining traction—create more content around them
10. Build Backlinks
Quality over quantity.
Pitch for podcast interviews.
Guest blog for niche sites.
Swap resources with trusted peers.
Your Action Step
This checklist can get you moving, but SEO works best inside a bigger marketing plan.
If you want your visibility to turn into a steady flow of clients, we can help. Our Strategy Sprint (Done-with-you) and Strategy Blueprint (done-for-you) are built to give solopreneurs and entrepreneurs a clear, custom plan—so every SEO effort is working toward a bigger goal.
Let’s make Google your best salesperson.
Book your Sprint or Blueprint today.
