How to Launch Multiple Offers Without Burning Out Your Audience (Marketing Triage Recap)
Every month, Studio3 hosts a candid, strategy-first session called Marketing Triage: Live + Raw — where we answer real questions from real business owners in real time.
In July, we sat down with Johanna Pagonis from Sinogap Solutions, who came ready with one of the most common (and tricky) challenges:
“How do you promote multiple offers at once — without overwhelming your list or losing momentum?”
Let’s break down what we uncovered and what you can apply to your next big launch.
The Challenge: Three Programs, One Audience
Johanna’s team is marketing three leadership and professional development programs this fall — each targeting slightly different (but overlapping) audiences:
WomenUP (Virtual): A leadership program for women in male-dominated industries
WomenUP Rise (In-Person): A new in-person experience for both alumni and first-time participants
Creating Brave Spaces: A psychological safety program for mixed-gender workplace teams
The question was less about what to say and more about how to sequence, segment, and stay focused — without overwhelming corporate partners or burning out their list.
The Strategy: Phase It Out and Personalize
Instead of a big “splash” launch, we worked through a phased marketing approach built on relationships, urgency, and audience clarity.
Phase 1: VIPs First
Start by offering early access to:
Past participants and alumni
Long-term corporate clients
Frame it as a loyalty benefit (“first dibs,” “priority access,” etc.), and make it clear that seats are limited. Even a quick teaser email (“Something big is coming!”) can build anticipation before the full offer drops.
Phase 2: Public Launch With Momentum
Once your warm list has had time to claim spots, move to social media and newsletter promotion. Because you've already pre-sold to your core group, you’ll know how much inventory is left — and what language is resonating.
Use that insight to shape your broader messaging and boost top-performing posts strategically ($10–$20 goes a long way with the right targeting).
Phase 3: Tailored Content by Audience
Pagonis’s team had already identified clear audience avatars — and that gave us the green light to fine-tune landing pages, calls-to-action, and lead magnets based on what each segment values most.
Bonus tip: Use testimonials and transformation stories to show how people feel after the program — not just what’s included. That emotional hook helps build connection and drive conversions.
One Powerful Reminder: Market the Feel, Not Just the Features
When you’re launching something like leadership training or culture change work, don’t just list the modules or formats. Ask:
How will this make them feel?
What will shift for them after they’ve experienced it?
That’s what drives registrations — especially in relationship-driven industries.
What to Steal From This Session
Use staggered announcements to reduce overwhelm
Segment emails based on what people have already bought or expressed interest in
Lead with value, not volume
Audit your landing pages for emotional resonance, not just info
Want Help Mapping Your Fall Launch?
Join the next Marketing Triage: Live + Raw — a free monthly session where we answer your marketing questions, workshop live challenges, and keep things candid.
It’s open, friendly, and radically useful.
Reserve your spot for next month!
