OUR WORK / the cove indoor play
From Playtime to Prime Time: How Studio3 Brought The Cove Indoor Play to Life
TL;DR How Studio3 Transformed The Cove Indoor Play
✔ Built a strong, playful, and calming brand identity that captures the magic of The Cove
✔ Designed a Squarespace website that makes booking effortless for parents
✔ Created a digital experience that reflects the warmth and wonder of the play space
✔ Helped The Cove increase bookings and build stronger community recognition
THE BACKSTORY
THE cove indoor
play STORY
Meet The Cove Indoor Play—a dreamy, adventure-filled space designed for little explorers in the heart of New Westminster. Their mission? Create a welcoming environment where kids can learn, grow, and, most importantly, have a blast. Their challenge? They needed a brand identity and website that felt as magical as the space itself—a digital home that would bring in bookings while capturing the warmth and wonder of The Cove.
Studio3 Creative was up for the challenge.
THE PROBLEM
No Brand,
No Visibility,
No Easy Way to Book
The Cove had a fantastic vision and a beautiful space, but their online presence? Nonexistent.
Without a strong brand identity and an easy-to-use website, they faced:
❌ No clear way to stand out from other play spaces
❌ No way for parents to book sessions seamlessly
❌ No online presence to capture the excitement of the space
They needed more than just a logo and a website—they needed a brand experience that felt as immersive and engaging as The Cove itself.
They realized it was time to find a marketing agency.
The Cove wanted more than just a pretty website—they needed a strategy-first approach that would drive bookings and build their brand in a way that felt authentic and fun.
They were looking for:
✔ A brand identity that would reflect their playful yet calming atmosphere
✔ A website that made bookings a breeze for busy parents
✔ A team that understood how to blend design with functionality
Studio3 Creative’s custom team approach and content-first strategy made us the perfect fit.
The Game plan
a Brand and Website that work together
We got to work assembling the perfect team:
Brand & Logo Designer – To craft a playful yet polished brand identity
Web Designer & UX Strategist – To create an intuitive, mobile-friendly site
Copywriter & SEO Expert – To develop messaging that connects with parents and ranks on Google
THE GAME PLAN
step 1: Brand IDentity that feels like home
We designed The Cove’s branding to be soft, playful, and inviting—a perfect blend of ocean-inspired calm and kid-friendly fun. The color palette, logo, and visuals all worked together to bring The Cove’s atmosphere to life online.
Step 2: A Website That’s as Easy as Playtime
Parents are busy—they don’t have time to dig through a complicated website. We built a site to be:
✔ Mobile-first – Because most bookings happen on the go
✔ User-friendly – No confusing menus, just simple, clear navigation
✔ Seamlessly integrated with booking tools – Making it effortless for parents to secure a spot for their kids
The Results
more bookings, more smiles
Since launching their new brand and website, The Cove Indoor Play has:
✔ Seen a major increase in online bookings
✔ Built a stronger community presence in New Westminster
✔ Created a brand identity that truly reflects the warmth and joy of their space
Your business deserves to shine online.
AAt Studio3 Creative, we don’t just build brands—we bring them to life in ways that drive real results. Whether you’re launching a play space, a professional service, or something in between, we’ll craft an identity and digital presence that works as hard as you do.
WHY WORK WITH
STUDIIO3
CREATIVE?
At Studio3 Creative, we don’t do cookie-cutter marketing. We build custom strategies designed for your business.
Expert-Led Teams – We handpick specialists based on your industry.
SEO-Driven Approach – More traffic, better leads, higher rankings.
Results-First Marketing – No fluff, just strategies that work.
We’ve B2C and B2B services transform their online presence—and we can do the same for you.